We need to use a variety of editing techniques throughout our trailer to keep the audience interested, having many different editing techniques can break the monotony of the storyline and keep the audience in suspense. Having too many different techniques however, can lead to confusion and can make the story of the trailer hard to follow.
There are many different types of transition we could use between shots to give a certain effect, it is likely that at the start of the trailer we will use fade transitions and then as we want the pace to build we will move to quicker transitions, this will help create the feeling of the pace building and will also create tension.
At the start of our trailer we may have flash bulb cuts when we focus on the newspapers on the pin board, this gives the impression of the media being involved in our story in some way and adds another element which may interest the viewer further.
If necessary we may use special effects added post-production to enhance certain parts of the trailer. Special effects, where used correctly, can make a film or trailer look more professional and can create more depth to the story, for instance we could add a figure in the forest in post-production editing where a figure was not present in original filming due to lack of interested actors, adding this simple element can generate more interest in the scene as the audience will become aware of what it is the actress is afraid of.
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